OCTANE PR, a division of the LEWIS Group, has been appointed to oversee PR for the Nottingham-based online game developer after a three-way pitch.

Monumental Games Limited (MGL) was founded in 2005 and is a leading presence in the Massively Multi-Player Online (MMO) gaming space, having created a base technology platform that greatly reduces the complexities involved with the development of Virtual Worlds.

OCTANE’s brief involves attracting new talent, raising the client’s profile with gaming publishers and executing a thought leadership campaign to build credibility when commenting on MMO issues. A variety of social media tactics will also be deployed to build communities around the upcoming game Hunter’s World.

Paul Mayze, COO at Monumental Games, commented, “The OCTANE team demonstrated a firm understanding of our brand and we were impressed by their savvy approach to social media. Their pro-activity was clear from the outset and the agency’s culture is a great fit with that of Monumental Games.”

Kate Axelby, associate director at OCTANE PR, added: “Monumental Games is an excellent client to have in our portfolio. The gaming industry is an exciting to be involved with and we are looking forward to creating a real buzz for Monumental Games in the run-up to their next game release.”
The campaign kicks off immediately.