~ ISP adopts new PR strategy to raise brand awareness and generate sales ~

Eclipse Internet, a Business Internet Service Provider (ISP), has hired OCTANE PR, LEWIS PR’s sister agency, to promote its brand and offerings to the UK’s SMEs.

Eclipse Internet offers a range of award winning internet services to the SME market including broadband packages, e-commerce, backup and hosting.

OCTANE PR will work with Eclipse Internet to develop off-and online PR activities to elevate the brand in the broadband, business and national press, positioning the company as the SMEs friend and trusted source of advice.

Simon Harper, head of marketing at Eclipse Internet said: “As Eclipse Internet continues to grow, we decided the time was right to elevate our brand and take it to the next level with an effective PR strategy. OCTANE PR was an obvious choice for us because of its extensive experience in the ISP space and enthusiastic, media-centric approach.”

Kate Axelby, associate director at OCTANE PR will lead the campaign. “This is a great win for OCTANE. We are well versed in providing strong media relations campaigns for companies in the broadband and SME space so this is real sweet spot for us. We look forward to raising Eclipse Internet’s presence in the media and helping to grow its business across the SME space,” she commented